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Asif Mohammad Sovon
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Asif Mohammad Sovon @asif_mohammad_sovon

Meet Asif Mohammad Sovon, an IT Assistant in the Bangladesh Air Force and a tech writer for Fileion....

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Mar 18, 2025

Apple Faces Internal Struggles Causing Siri's AI Feature Delays

Apple Faces Internal Struggles Causing Siri's AI Feature Delays
Apple’s journey to transform Siri with cutting-edge AI features has hit an unexpected obstacle. The top voice assistant technology Siri now finds itself struggling to keep up with competitors. Issues like updates delays from June 2024 are making the user confused.siri_neural_network.png
If you haven’t been following the news, Apple has officially delayed these advancements. This has led to creating internal tensions too. Let’s dive into the full story.

Internal Acknowledgment of Delays

During a recent all-hands meeting, Robby Walker, Apple's Senior Director leading Siri, addressed the team's frustrations regarding the postponed features. He described the situation as "ugly and embarrassing," acknowledging the team's potential feeling of burnout and disappointment.
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Walker highlighted that while the current target for these features is iOS 19, slated for release later this year, this timeline is not guaranteed. He also stated that competing priorities within Apple are a key factor behind the delays.

Marketing Pressures and Quality Concernssiri-1705314279.webp

The meeting also sheds light on tensions between the Siri development team and Apple's marketing division. Walker revealed that the communications team had pushed to highlight features like Siri's ability to understand the personal context and act based on 'on-screen information'. However, these capabilities were not ready for public release. This early promotion led to heightened customer expectations, worsening the situation.

Impact on Apple's Reputation and Stock

The delays have raised concerns about Apple's credibility. John Gruber, a prominent Apple blogger, criticized the company for promoting Siri features as key selling points for the iPhone 16 when they were not ready for use.john-gruber-wwdc.png
This situation has led to a decline in Apple's stock value, with shares experiencing their most significant drop since 2022. Analysts indicate this to the delayed AI features and potential impacts from tariffs and changes in Apple's internet search deal with Google.

Executive Accountability and Future Outlook

Walker assured employees that senior executives, including software chief Craig Federighi and AI head John Giannandrea, are taking "intense personal accountability" for the delays. He emphasized the company's commitment to delivering these features and improving Siri's overall functionality once they are fully ready.7b3nvhgg_tim-cook_625x300_29_July_24.jpg?im
Despite the setbacks, Walker praised the team's efforts and maintained that Apple prioritizes quality over rushing incomplete features to market.Depositphotos_727259404_L.jpg
As Apple navigates these challenges, the tech industry and consumers also await the successful implementation of the promised AI enhancements to Siri.Comparison-1.png
But with competitors like Google and Microsoft rapidly advancing their own AI assistants, can Apple afford to keep falling behind — or will Siri’s comeback be worth the wait? Share your thoughts in the comments.
 
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